2007 HOLIDAY STATISTICS
Now that the holiday season is almost over can I interest you in a few interesting holiday-related statistics?
$859– average Christmas spending per person (down 5% from 2006)
51% – number of shoppers who planned to make holiday purchases from catalogs and other direct marketers (up by 1%)
19% – increase in money for over the internet (down by 19%)
Source: American Research Group
20 billion – number of pieces of mail the U.S. Postal Service expects to deliver between Thanksgiving and Christmas this year.
Dec. 17th – the busiest mailing day as more than three times the average daily volume of cards and letters should be mailed (more than 275 million versus 82 million).
Source: U.S. Census Bureau
60% – of all seasonal greeting cards are Christmas cards (25% Valentines Day, 4% Mother’s Day)
80%– of all greating cards are purchased by women
20 – the average number of greeting cards received by one person per year (about one-third of which are birthday cards)
Source” Greeting Cards Association
300 million – number of e-cards sent every year (from Hallmark)
10% – increase in traffic to e-card sites in 2007 (from American Greetings)
Source: New York Times