Day 2 at PodCamp Boston 4

• An eye opening conversation lead by @AmberCadabra regarding people on the Social Media A-list and how much they do or should charge for their consulting services. @ChrisBrogan made a great point: Don’t concentrate on hourly rate but the value of the outcome you will provide with your service.
• Session with @JeffPulver was the highlight of my day. A true visionary and great person to follow in order to understand where are we heading in therms of Social Media transformation. BTW, did you know that this guy works on average 115 hrs per week! Jeff’s session was called “What’s the state of now?” and he spoke at length about the “real time Internet” (Twitter, for now, is the only good example of it) and the opportunities it provides in terms of democratization of news and consequently how that democratization affects change.
• Had a quick chat w/ @CC_Chapman and picked up a recommendation for Social Media book written for executives. It’s Mitch Joel’s Six Pixels of Separation and it’s coming out 9/6/09
• Leslie Poston (@geechee_girl) session on Social Media ROI was totally different from yesterday’s session w/ @JustinWhitaker (see my notes from yesterday’s session). Leslie is all about resources and tools to measure Social Media (see list below). She argued that Social Media ROI is not about money it’s about investing in human capital. People in social media that are doing “engagement marketing” is what’s worth money. Leslie’s resources I will be checking out:
  • Blvd Status (free)
  • NetVibes (free)
  • Radian6 (paid)
  • HaveAMint (free)
  • DNA13 (paid)
  • SM2 by Techrigy (free and paid)
  • Trucast by Visible Technologies (paid)
  • Sysomos (paid)
• Final session of the day – @JamiePappas “How do you get your company to see value of Social Media?” Jamie is my counterpart at EMC (Social Media evangelist, community manager, trainer). Loved the interaction and discussion. Very helpful. My favorite tips from Jamie to secure executive sponsorship of your SM program
  • Tap into executives who “get it” or have shown interest
  • Highlight realistic goals
  • Be honest with budgetary needs
  • Consider a “pilot” or “beta” roll-out.

Hope to connect with Jamie after the event to continue the dialog.

• Once again PodCamp for me this year was just like last year about getting insired and finding and starting relationships. Succeeded on both fronts. BTW, where do I sign up for PodCamp 5?