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MarketingProfs = (really) smart thinking and worth your money, too!

December 30, 2009

A couple of days ago Shelley Ryan from MarketingProfs sent an email to MarketingProfs premium content subscribers with a list of top 10 17 MarketingProfs webinars of 2009. It was a long, yet impressive list, and it made me realize how important it is for me to have access to quality digital marketing resources and how much I get in return for paying $249 for MarketingProfs annual premium membership.

What do I get for $249 Membership?

  • Access to very high quality webinars. And this is KEY FOR ME. Their #summersocial webinar series this summer was phenomenal w/ presenters of the highest caliber incl.: Sandy Carter, Charlene Li, Jay Baer, Chris Brogan and Beth Harte (just to name a few).
    MarketingProfs webinars are 1.5 hrs long. First hour is spent on going over a presentation (available to you in advance!) and the last 1/2 hr is spent on Q&A (this 1/2 hr is priceless!). The Q&A is skillfully moderated by one of MarketingProfs’ staff members with questions submitted through their Adobe Connect tool or via Twitter. Let’s not forget that all of their webinars are recorded and available on demand in case you miss it!
  • Access to case studies and how to’s with new ones created at a rate of 5 articles a week. I will be honest with you though. I do not get to use this resource as much as I would like to but I do follow their blog “Daily Fix” religiously via RSS.
  • Free online events and discounted admission to in-person events such as Digital Marketing Mixer or B2B Forum.
    These events have a boutique-like feel to them where it’s easy to gain one-to-one access to high quality presenters, there is plenty of networking time and they continue to innovate the format of these events conference after conference. See my slide show debrief from B2B Forum in Spring 2009 and Digital Mixer Best Tweets post in the Fall of 2009.
  • Access to MarketingProfs staff who actively listens to their membership. I mentioned MarketingProfs in my Social Media channels a few times both in praise and while looking for info. and on all occasions I was enthusiastically thanked for my mentions and helped when needed. Can you say that about your online marketing resource provider?
    During all of their events MarketingProfs conducts focus groups and is very committed to gathering member feedback both the old-fashioned way, by filling out paper surveys and by rating & commenting on presentations online.
  • But above all a group of people who practice what they preach in social media and who strive to become really close to their members through social channels. In the summer Beth Harte joined MarketingProfs as their official community manager, but even prior to that both Ann Handley, Shelley Ryan and Kathy Bushman went out of their way to help me find things, register for events, comment, etc.

NOTE: Nobody paid me for this post. I did it because I really like MarketingProfs!

DISCLAIMER: I did speak at two of MarketingProfs events, but otherwise I am not associated with them other than paying my dues for a premium membership 🙂

Can you say the same about your digital marketing resource provider?

Curious about what paid Social Media/marketing resources online do you use? Participate in the poll (below) or leave a comment.

Shelley”s MarketingProfs 2009 Webinar List

(you will need a premium membership to view them for free though)

  1. The Art Of Social Media: It’s All About The Relationships, with Charlene Li
  2. Bam! A Recipe to Add Social Media to your Marketing Mix, with Sandy Carter
  3. The New Consumer and Social Media: Energizing Your Brand, with John Gerzema (don’t miss the Q&A!!)
  4. Putting Why Before How: Seven Steps for Focusing Your Social Media Strategy, with Jason Baer
  5. Social Media in the B2B Universe: What’s Working Now, with Sandy Carter
  6. Getting Buy-in with Social Media Measurement: Don’t Sweat the Small Stuff, with Beth Harte
  7. Twitter Power: How to Dominate Your Market One Tweet at a Time, with Joel Comm (a good starter topic)
  8. Kicking Butt with Twitter: Guy Kawasaki’s Marketing Tips and Tools (not for newbies!)
  9. Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum, with Amber Naslund
  10. Lose Control of your Marketing: The NEW New Rule of Marketing & PR, with David Meerman Scott
  11. Summer Social Media Series: The Rewind, a fun 36-minute video with our favorite experts
  12. Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust, with Erin Anderson
  13. Content Marketing: How to Position Your Company as a Trusted Expert Resource, with Joe Pulizzi
  14. Actionable Web Analytics: Unleash the Marketing Power of Your Web Data, with Avinash Kaushik
  15. Monetizing the Long Tail of Search: Rethink Your Keyword Strategy, with Avinash Kaushik
  16. What to Do When Growth Stalls, with Steve McKee
  17. Behind the Online Curtain: Secrets for Building a Successful Webinar Program, with me and Ann Handley
  18. Green to Gold: Why Smart Companies Are Going Green (Even in a Recession), with Andrew Winston
  19. Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think, with Carla White
6 Comments leave one →
  1. December 30, 2009 9:37 am

    Hi Aneta, good morning,

    Thank you for the review of MarketingProfs! As a marketer who also selected and paid for a MarketingProfs membership (before joining the team), I totally agree with your assessment. And always felt it was money well-spent. In fact, I only ever paid for 3 memberships as a marketer: MarketingProfs, PRSA and IABC (the last two are associations).

    I used to say MarketingProfs was my secret weapon. And on more than one occasion when my boss would ask “Do you know… Can you do… What about…” I would say “Yes!” and then dive into MarketingProfs because I knew the answer or help was there. I was never let down once! 😉

    Happy (early) New Year to you!

    Beth Harte
    Community Manager, MarketingProfs

  2. December 30, 2009 11:36 am

    Aneta, I’m so glad you are getting value from our online seminars! As you know, that’s my Big Job here at MarketingProfs, and I eat up all the feedback I can get.

    Just so’s you know, I came up with my ridiculously long list based on three things — audience ratings, number of replays, and size of the live audience. (Okay, I did lean a little bit toward my personal favorites, too.)

    Thanks for your post!


    p.s. Like Beth, I was a MarketingProfs member before joining the team five years ago. Maybe that should be a hiring prerequisite! 🙂

  3. December 30, 2009 1:16 pm

    Hi Aneta,
    Thanks for the kind words! I would like to thank you, for the valuable information you have provided me while I was researching topic ideas for our events – and of course for doing a great job speaking as well. The best to you in 2010!

  4. December 31, 2009 11:07 am

    Hi Aneta: Just adding my gratitude to the heaps above. Thanks for your intelligently articulated thoughts here… clearly, we all appreciate it!

  5. November 25, 2010 10:11 am

    Thanks for the post. David.

  6. June 27, 2011 9:21 am

    Aw, this was a really nice post. In concept I would like to put in writing like this moreover – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and by no means appear to get something done.

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