How Yammer has caught on in large organisations – interview now published
My interview with Stuart Forbes for simply-communicate.com has now been published. It explores ways large companies have adopted microblogging for internal collaboration
How Yammer has caught on in large organisations
By Stuart Forbes
If you work in corporate communication, you could be forgiven for thinking that Yammer appeared in a puff of smoke last year and is now taking over the business world. You could be forgiven for thinking this because it’s more or less what happened.
The company was launched in 2008 by founders David Sacks and Adam Pisoni, who were smart enough to take a look at what Facebook and Twitter were doing and apply it to a business context. Thus, Yammer was born. Now the tool is reportedly being used by over 90,000 companies and organisations – including more than 80% of the Fortune 500. Continue
My initial article on Yammer adoption at Pitney Bowes