What did I learn from Q2 GlobalWebIndex Social Platforms Report
Wave 7 of the GlobalWebIndex (GWI) report for Q2 2012 has been released (August 2012). Here is my quick review of the most interesting facts that are part of the free preview on the main report page .
- Slide 4: If you are looking for most up-to-date global social channel adoption rates, here you have it. And yes, Google+ is growing rapidly!
- Slide 6: LinkedIn and Google+ are still male-dominant channels (Surprised? I am not). On the other hand, males are quickly catching up and now represent 46% of all Pinterest users globally.
- Slide 7: Very interesting stats re. mobile usage of social platforms with Google+ being access through mobile apps the most while Twitter accessed via mobile the least. Surprised? I am re. Twitter!
- Slide 8: Fans and followers are becoming more passive with respect to brand engagement in social media. However, one type of activity is still widely used: sharing photos from a brand. So keep your visual media center-stage of your social strategy.
Did anything surprise you?
Related Blog: Sandy Carter’s 5 New trends from the Newest GWI Report