Day 1 of South by South West Interactive 2012 welcomed its attendees with the expected long registration lines with an added bonus of torrential downpours and unusually cold weather in Austin. However, because of a great advice from a colleague of mine, Wayne Kurtzman, I arrived a day earlier and avoided all this registration madness and instead caught a session with David Meerman Scott who was there to promote his ebook on Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David is a seasoned presenter who knows how to tell great stories. In fact his entire presentation was based on examples that drove home his overall message of the importance of listening and reacting to news in real time. Read more…
“Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world – are the ones who DO!”
~ Apple Computers ~
The 1997 quote from the famous “Think Different” marketing campaign for Apple products might have been conceived to represent the elusive qualities of Apple product users, but it is also a very good description of Steve Jobs himself whose business philosophy and colorful life has been described in his biography written by Walter Isaacson.
Yes, I did read the 600+ pages of Steve’s life including the proud and not so proud moments both as a leader and as a family man. I saw him as a youngster who thought the rules did not apply to him, a young college drop-out who chose to study Buddhism rather than finish Reed College. I saw a young entrepreneur whose way to get what he wanted was by either yelling or sobbing uncontrollably in front of his business partners and finally I saw him as a powerful CEO whose way to approach difficult problems was to avoid them all together including avoiding his early cancer diagnosis that might have cost him his life. Was Steve Job’s way to get what he wanted right? Not exactly. Was it successful? You bet. Read more…
I recently had a chance to talk to a group of Public Relations professionals about blogging. Although I did multiple “Intro. to Blogging” talks in the past couple of years I needed to pause and really think about this one. PR folks don’t need training on how to communicate (heck, they can be my teachers on this topic), but what they need is a clear understanding on how to adjust their writing style for blogging success including understanding differences in blogging goals, audience, content and most importantly tone.
Blogging vs. marcom writing
The anatomy of a blog post (aka writing for the web)
Starting with a great blog post title and finishing with a call to action great blog posts have a specific anatomy. BTW, I’ve used one of the posts from the HubSpot blog because I believe they are doing a superb job illustrating all of my blog anatomy points AND I highly recommend for great insights about marketing automation. Read more…